Programs of Undergraduate
Chinese Language and Literature
Its major mission is to equip students with solid humanistic literacy and strong adaptability in related fields so that they will be professionally ready for jobs, such as literary writing, news propaganda, administrative work, publishing edition, advertising planning, public relations secretary, etc.
Television Broadcasting Science
This specialty aims to foster applied talents with basic theory and broad knowledge. We hope our graduates can be familiar with policies and regulations on Radio &Television and news propaganda and equipped with professional abilities, such as news collecting & writing, Television planning & editing, video photography, audio & video producing, and review & analysis on TV programmers.
We are dedicated in training applied talents with basic theory and related skills on digital publishing. We hope they can be familiar with policies and regulations on publishing, news and intellectual property , and have basic abilities in digital publishing editing, originality of cultural products , creating &planning & producing of digital content, marketing & management of digital products, and new media communication.